Design Management
[ SCAD ][ M.A. ][ Design Management 748 ][ Class Description ] Through a rigorous project in the management of a complex design process, the student demonstrates the mastery of the issues, methods and tools of design management. Based on a topic developed by the student, the outcome of the design process is manifested in a tangible artifact that satisfies the needs of the customer, market, producer and organization. Through documentation and a formal project presentation, students demonstrate their control of the design process and resolution of conflicting issues related to innovation.
Prototype development of the DIY System from the Climb project. See Design Management for full project details.
Aspen Medical Products
Known as the leader in bracing, Aspen Medical Products designs and markets the best medical products in their industry. As Aspen's Graphic Design Manager, I worked with key stakeholders on strategy, design, and execution of all of Aspen's communication collateral. Some of these activities include design strategy, graphic design, photography, web design, and marketing.
Aspen Rebrand
After 25 years, Aspen Medical Products conducted a rebrand. This project consisted of research with customers, consumers and employees with the goal of updating and distilling what Aspen's impact is in the industry. Research indicated that Aspen wanted a more modern take on its existing logo while keeping the history of 25 years alive and well.
Design Innovation Development and Marketing Strategies
[ SCAD ][ M.A. ][ Design Management 720 ][ Class description ] This course presents the principles of project planning and implementation critical to forming a profitable and successful new business entity. Business plan development, technology transfer, offshore sourcing and alliances with partners and suppliers are integrated into the student s design skill set. Students develop original design concepts for commercially marketed and sold products, communications, environments or services.
Methods of Contextual Research
[ SCAD ][ M.A. ][ Industrial Design 711 ][ Class description ] This course presents the techniques such as interviews, focus groups, contextual inquiry, surveys and questionnaires and the creation of novel research methods necessary to conduct relevant and useful research. Students gain knowledge and expertise to contribute to the design process of products, services and systems in which goals, users and task needs are given equal importance.
History and Interpretation of Innovation
[ SCAD ][ M.A. ][ Design Management 702 ][ Class description ] The history and interpretation of innovation is an important course for students to understand, define and distinguish from creative conjecture. A variety of case studies throughout human history are used to look at various aspects of innovation and causal triggers such as culture, environment, teamwork, adversity, intuition and ingenuity. Students are asked to compare and contrast historical innovation vs. proclaimed innovation. Students apply their finding toward the development of a personal definition of innovation and the role design management plays in creating the potential for innovation to occur.
Idea Visualization
[ SCAD ][ M.A. ][ Design Management 706 ][ Class description ] Drawing is the core skill with which designers create, communicate and collaborate. In order to have a commanding presence in interdisciplinary collaborative sessions, the design manager must be proficient in drawing and diagramming in front of a group of people. The result of this proficiency is the emergence of a culture of rapid prototyping as the images produced become 2-D models of a community of ideas. In this course, the focus is on real-time sketching and diagramming among groups in order to enhance right-brain activity; effectively summarize issues; empower and extract ideas from everyone; and foster collaboration through shared imagery.
Applied Theory in Design
[ SCAD ][ M.A. ][ School of Design 704 ][ Class description ] Graduate-level design thinking and the management of ideas are the cornerstones of reducing theory to informed practice within organizations. Through a series of presentations, discussions and exemplar projects, students explore current design practices and the role of theory that informs and guides the management of the design process. Project management topics include preparation of comprehensive design briefs, strategic mapping of the design process and contingency planning of the project throughout its execution.
Facilitating Creative Thinking
[ SCAD ][ M.A. ][ Design Management 732 ][ Class description ] Successful design managers need to be able to create the conditions for creative thinking and innovation within an organization composed of a wide variety of professionals, most of whom are not familiar with design thinking. This course prepares students to lead teams in the envisioning of new ideas and solutions by developing skills in framing, imaging and group interaction as they apply the process of design conceptualization outside of the familiar domain of studio skills. In a series of simulations and group exercises, the students acquire experience in idea facilitation through working successfully with non-design people in a creative mode.
Vitalibis is a socially conscious wellness brand focused on people, products, and the planet. They are a formulator of premium full spectrum phytocannabinoid rich hemp products, along with safe personal care and nutritional products.
Hul iPad Cases
Created business with a partner who specializes in product design. The goal was to create a handmade leather iPad case. Started and ran the business from top to bottom while designing product, brand and communication pieces.
Hul Branding
Branding pieces for Hul, a retail company specializing in handmade iPad cases. Hul was the work of a partner and I. We both wanted to create the best handmade iPad case and started Hul together.
Various sample work of art direction, camera work, and photo-retouching.
Freelance wedding pieces consisting of printed invitations, save the dates, and websites.
[ Personal Project ] A book design for the celebration of both an 80th birthday and a family reunion.
Private graphic and photography work.
Lakers Rebrand
Fun personal project and imagined my favorite team, the Los Angeles Lakers, if they relocated to my home town.